PDP: Design Concepts - Creating The Best For Your Client


Joris Angevaare's brand of design has been described as fresh and intelligent, original yet respectful of the client’s core principles. Armed with a string of awards including winning triple gold at the Design Excellence Awards 2016, the creative director from designphase dba will share how to create the best for clients at this seminar. Jeremy Rowe, MD of AkzoNobel, will also discuss functionality beyond colour.

Topic 1: Design Concepts - Creating The Best For Your Client
Presented by Mr. Joris Angevaare, Creative Director of designphase dba

The Client may be King, but he’s not a Designer

In a nutshell, the creative process behind developing the best for your clients is first defining the interior design’s purpose is and how it’ll be achieved before any designing begins. It is setting a framework for the design concept and all the next design decisions that will be undertaken.

And what clients look for is not always that best. You may be giving puzzled looks now but what clients desire are the designer to present a solution to their problems! In this case the problem here is a requirement of a concept that appeals and speaks to the client’s brand ethos.

A brief from the client is not the same or reflective of your own research and interpretation. In most cases, a design professional always provides fresh perspective.

It all starts with a brief
Questioning the brief
Understanding the brief
Restrictions, limitations and other fun stuff

This seminar will cover topics such as:
1. Who is your client
2. Who is your client's client, customer or guest
3. How to present a concept
4. Applying your expertise

Topic 2: Functionality Beyond Colour
Presented by Mr. Jeremy Rowe, Managing Director of AkzoNobel

1. Color Tools to help consumers make better decisions
2. Innovations driven by sustainability, different functionalities of various coatings
- Wash & Wear for consumers with babies
- Light & Space for small homes


  • Registration starts at 6.15 pm, the seminar will run from 6.30pm to 8.00pm with refreshments served during the break.

About The Speakers

Joris Angevaare, Creative Director, designphase dba, Singapore

A no nonsense Dutch designer, edgy, experimental, original and humorous. Joris adds a touch of glam to the typical minimalist design aesthetic associated with Dutch Design.

Top of his class, Joris graduated as Bachelor of Interior Architecture from the cutting-edge Willem de Kooning Academy Rotterdam, one of the most prestigious art schools in the Netherlands.

With nearly 2 decades of experience, he creates pragmatic solutions that bend the rules and challenge dogmas. Sometimes provocative, always innovative, Joris’ background in business economics helps him to drill down to the core essence of the assignment or client’s DNA to spark the creative concept.

Headquartered in Singapore, Joris travels the world attending to projects that span the globe. Diversity in cultures, philosophies and aesthetic juxtapositions spark new ideas, concepts and form relentless inspiration.

Jeremy Rowe, Managing Director, AkzoNobel Decorative Paints, South East & South Asia, Middle East

With extensive experience in growth and strategy, Jeremy was brought into AkzoNobel on April 15, 2009 to lead the Decorative Paints team in South East Asia & Pacific.

Currently as the Managing Director for Decorative Paints in South East, South Asia & Middle East, Jeremy has built up the capabilities and collective leadership in the region to transform the organization into extending leadership in the marketplace. Jeremy’s top priorities are to advance the team’s strategic thinking and organizational development. He is steering the team to focus on customers’ expectation and the need for self-expression.

Jeremy has since led the team in South East & South Asia, Middle East to creating more value for the customers, consumers and their personal life. A believer in self-managed leadership, Jeremy brings his team on a leadership journey that advocates that an organisation can only grow as fast as its people grow.


Established in 2003, the Interior Design Confederation Singapore (IDCS) is a non-profit organisation and a registered society under Singapore law with a mandate is to spearhead Interior Design industry related initiatives. The Professional Development Programme (PDP) is an initiative by IDCS to serve and reach out to the interior design community in Singapore. IDCS has created a highly-anticipated calendar of events ranging from Seminars, Workshops, Speaking Engagements, Networking Events, Study Tours in conjunction with our Strategic Partner and Headline Sponsor AkzoNobel, all designed to improve the Interior Design knowledge and skills of practicing Interior Designers in Singapore.

Sign up for IDCS membership to enjoy special price for PDP, visit http://idcs.sg/register-2/.

Wed Oct 11, 2017
6:30 PM - 8:00 PM SGT
Add to Calendar
General SOLD OUT $35.00
IDCS Member SOLD OUT $20.00
Student SOLD OUT $10.00
Venue Address
National Design Centre, Level 2, Training Room 1, 111 Middle Rd, Singapore 188969 Singapore
By MRT Circle Line – Bras Basah station (a 5-minute walk to the centre, take Exit A) East-West Line – Bugis station (a 5-minute walk to the centre, take Exit C)
Interior Design Confederation Singapore - PDP

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